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Author: Darren

Business is now changing faster than ever before… Less than 10 years ago there was no iPhone, no tablets, no social media, cloud computing was in its infancy and lots more stuff we take for granted today did not exist. These new technologies have changed the way we live.   For business this means you’re your Technology and your IT Strategy must be at the centre of your business strategy. It’s no longer a case of I just...

In the Cloud game Azure is the new game changer, it was Amazon Web Services solo run for a while but Microsoft with Windows Azure is determine to close the gap. Azure offers IaaS (Infrastructure as a Service) and Paas (Platform as a Service), basically unmanaged and managed services. You can choose to host all your services on Azure Cloud’s or choose a Hybrid option (your private datacenter+Azure public cloud)   The biggest selling point is the advantages for developers, Microsoft...

Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviors. This strategically oriented discipline relies on creating, communicating, delivering, and exchanging offerings that have positive value for individuals, clients, customers and partners. Many of social marketing’s key characteristics have been widely adopted by other fields, and in turn social marketing has integrated practices developed elsewhere. Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles...

If your business is not Blogging then your business is missing out on new customers. If your  blog contains well-written, insightful content, readers will be more likely to think highly of your company and consider your company a leader in its field and every time you write a blog post that includes a few relevant keywords, you’re increasing your chances of people being able to find your company on search engines. Blogs usually fare pretty well on search...

Blogging is one of the most valuable tools that business have to engage with customers and prospects. If you’re not already blogging then it is time to get started or you will get left behind. If you need a little bit of inspiration then here are 12 reasons (in no particular order) why your business should be blogging. 1/ Blogging gives you a simple and easy way for your to connect relevant information to your customers. 2/ Blogging...

Blogging is one of the most valuable tools that business have to engage with customers and prospects. If you’re not already blogging then it is time to get started or you will get left behind. If you need a little bit of inspiration then here are 12 reasons (in no particular order) why your business should be blogging. 1/ Blogging gives you a simple and easy way for your to connect relevant information to your customers. 2/ Blogging...

Digital Marketing uses a combination of tools and techniques that when managed together can drive significant results for your business: Bearing in mind the information listed; by using Digital Marketing correctly you can reach a lot of people without too much cost or effort: There are more than 3 billion internet users which is about 42.3% of the world’s population  according to figures from mid – 2014 and this is growing all the time. Irish internet users spend on...

If your business is not Blogging then your business is missing out on new customers. If your  blog contains well-written, insightful content, readers will be more likely to think highly of your company and consider your company a leader in its field and every time you write a blog post that includes a few relevant keywords, you’re increasing your chances of people being able to find your company on search engines. Blogs usually fare pretty well on search...

  It’s no longer a “good idea” for most businesses to be on Facebook. With close to one billion users actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page. Right now these are the 5 steps needed to create your Business page on Facebook : Step 1: Choose a Classification. To begin, navigate to https://www.facebook.com/pages/create.php. This page will showcase...

In the beginning the world of business viewed Facebook as an annoyance, a application that distracted staff and for some a place to view potential employees but now the business world sees the incredible benefits of utilizing Facebook for the promotion of their business and to create awareness of your brand, and for real time engagement with your selected audience. Facebook right now has over 1 billion active users and you can promote your business and what...