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Author: Claire McCarthy

Ireland is a top target for Ransomware 2017 The list you do not want to be on, but the fact is Ireland is near the top of the list as targets for Ransomware in 2017. One particular type of attack called “Nemucod” is one of the most aggressive and prevalent and Irish business ranks no2 on the list of most targeted in the world. Nemucod attacks business globally and has attacked business across Europe, North America and Asia but...

Real-Time Business Intelligence For many business leaders, getting an accurate view of the business can be challenging. Many departments using different systems to store information with none of these systems talking to one another. From the top level to the front line, effective decision-making is compromised without reliable, timely data. Our Real-Time Business Intelligence solution provides the power of built-in, real-time dashboards, reporting and analyzing across your organisation. Given you true value-added insight to identify issues, to see...

Each year we see a whole host of new social platforms and with many companies always looking to stay ahead there is often a scramble from them to sign up and get in on the new features and opportunities these platforms may bring. The social media world changes quickly so spotting the trends and looking to predict the next “big thing” is more important than ever before. This Top Social Media Marketing Trends Dominating 2016 looks at what is currently happening and...

Enjoy Success with your Content Marketing   Content marketing long term success is only enjoyed by those who are consistent. So today I am sharing with you the process you need to implement in order to Enjoy Success with your Content Marketing .   This process highlights 3 key stages to consider: 1-      Preform an audit of your content. Are you actually telling a different story? Is your content really different? Have you positioned your company as an expert in your particular area? 2-      Are...

Whatever your business, there is no denying that your business counterparts making the most of their Digital marketing are the business’s flying high but for so many of us, the words “Digital Marketing” means very little, so what is Digital marketing? And why does your business need to implement a Digital Marketing strategy today? Digital Marketing uses a combination of techniques and tools to place your business in front of your target audience. We Irish love the internet...

Each and every day over 2 million new blog posts get published, that’s a whopping 83k plus posts each hour of each day and with the majority of blog posts taken far longer than this to write it kind of makes sense that the time invested to optimize each post are easily the most important. Today over 90% of all online experiences begin with a search so showing up on the front page of Google can really...

Manage your entire social life cycle and Streamline your workflows with Social Media Management technologies. Until now managing one social account across all the social platforms was a timely and costly endeavor, never mind trying to manage many accounts but now with the introduction of Social Media Management software’s this task has become a much more affordable and scalable option than ever before. You can publish your content across all your social channels and from multiple accounts...

Marketing Automation Software You have an online business and you want that business to succeed, well then you need to invest in Marketing Automation Software. There is no question, navigating the digital space, gaining insight into the efforts and activities you participate in, automating workflows, accurate reporting, trigger marketing events, lead scoring, data segmentation and social media management is impossible without the correct use of marketing automation software. The biggest issue facing marketing departments today is how do...

According to a recent Forbes article, by the time a prospect engages with your sales rep, 80% of the traditional purchase cycle has already been completed. The traditional sales cycle, a meeting, educating, building a case and closing has evolved and if your sales reps are not adapting to the complexity of today’s sales cycle, they will miss quotas and your bottom line suffers.   Businesses that embrace online marketing grow faster. There are four area’s you must become active...