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With a world of non stop advancing technologies comes non stop security threats and you have a duty to your clients , customers and staff to protect the information you hold on them. whatever your business size you have this duty and you can not ignore that. Not one week passes that we do not hear of the a massive security breach.   In the past, hackers were most likely, highly skilled programmers who understood the details of...

Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviors. This strategically oriented discipline relies on creating, communicating, delivering, and exchanging offerings that have positive value for individuals, clients, customers and partners. Many of social marketing’s key characteristics have been widely adopted by other fields, and in turn social marketing has integrated practices developed elsewhere. Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles...

If your business is not Blogging then your business is missing out on new customers. If your  blog contains well-written, insightful content, readers will be more likely to think highly of your company and consider your company a leader in its field and every time you write a blog post that includes a few relevant keywords, you’re increasing your chances of people being able to find your company on search engines. Blogs usually fare pretty well on search...

Blogging is one of the most valuable tools that business have to engage with customers and prospects. If you’re not already blogging then it is time to get started or you will get left behind. If you need a little bit of inspiration then here are 12 reasons (in no particular order) why your business should be blogging. 1/ Blogging gives you a simple and easy way for your to connect relevant information to your customers. 2/ Blogging...

According to a major new survey from the Irish Computer Society, IRISH companies are suffering data breaches in record numbers. The survey, conducted among IT administrators in 256 Irish-based companies, reveals that more than half of Irish firms have experienced a data breach in the last 12 months, with 22pc suffering multiple breaches. The incidence of data breaches is sharply up on the previous 12 months, where just 43pc reported a breach.   One in three Irish company IT managers...

Blogging is one of the most valuable tools that business have to engage with customers and prospects. If you’re not already blogging then it is time to get started or you will get left behind. If you need a little bit of inspiration then here are 12 reasons (in no particular order) why your business should be blogging. 1/ Blogging gives you a simple and easy way for your to connect relevant information to your customers. 2/ Blogging...

What is Ransomware Ransomware is a type of malware which restricts access to the computer system that it infects and demands a ransom paid to the creator of the malware in order for the restriction to be removed. Some forms of ransomware encrypt files on the system’s hard drive, while some may lock the system and display messages intended to trick or coax the user into paying a fee. Ransomware typically propagates via web browsing or downloading an infected file or email attachment. In many cases the...

Digital Marketing uses a combination of tools and techniques that when managed together can drive significant results for your business: Bearing in mind the information listed; by using Digital Marketing correctly you can reach a lot of people without too much cost or effort: There are more than 3 billion internet users which is about 42.3% of the world’s population  according to figures from mid – 2014 and this is growing all the time. Irish internet users spend on...

If your business is not Blogging then your business is missing out on new customers. If your  blog contains well-written, insightful content, readers will be more likely to think highly of your company and consider your company a leader in its field and every time you write a blog post that includes a few relevant keywords, you’re increasing your chances of people being able to find your company on search engines. Blogs usually fare pretty well on search...

Internet Browsing – The danger of  drive-by downloads A drive-by download refers to the unintentional download of a virus or malicious software (malware) onto your computer or mobile device. Now, just opening a compromised web page could allow dangerous code to install on your device. Gone are the days when you had to click to “accept” a download or install a software update in order to become infected. You just need to visit or “drive by” a web page,...