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Enjoy Success with your Content Marketing

Enjoy Success with your Content Marketing

Enjoy Success with your Content Marketing

 

Content marketing long term success is only enjoyed by those who are consistent. So today I am sharing with you the process you need to implement in order to Enjoy Success with your Content Marketing .

 

This process highlights 3 key stages to consider:

1-      Preform an audit of your content. Are you actually telling a different story? Is your content really different? Have you positioned your company as an expert in your particular area?

2-      Are you consistent in the delivery of your content? Do you post randomly across your social channels? Take time to assess your current delivery schedule and tweek according to analytics.

3-      Do not dismiss a company newsletter. Here you can showcase all the exciting things happening in your company. You can segment who see’s what and you can deliver relevant content to each recipient each and every time. Remember to include links to all of your social channels.

 

The content you share can be delivered in may ways so long as all of this content is valuable.

1-      Infographics, these contain graphs, charts, stats and other information usually deviled in a long, vertical graphic. Infographics can be expensive and are typically used by larger companies.

2-      Podcasts, These give you visibility in a completely different world.

3-      Videos, all the social channels love video right now, a video can reach 1,000’s more than a image might. Video does not mean expensive and it is easy than most think.

4-      Ebooks, are a great way to highlight you as an expert in your field, they also educate your audience and they are a great cta tool.

5-      Blogs, it goes without saying blogging is the king of all content right now.

6-      White papers, great to get relevant information to your target audience

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