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Top Social Media Marketing Trends Dominating 2016

Top Social Media Marketing Trends Dominating 2016

Each year we see a whole host of new social platforms and with many companies always looking to stay ahead there is often a scramble from them to sign up and get in on the new features and opportunities these platforms may bring. The social media world changes quickly so spotting the trends and looking to predict the next “big thing” is more important than ever before. This Top Social Media Marketing Trends Dominating 2016 looks at what is currently happening and what we see coming down the line.

Is scheduling content dead?

Well it would seem that this is somewhat true. In-the-moment updates are starting to dominate and this will certainly continue for the 2nd half of 2016 right into 2017. Look at Periscope, it allows users to give live video broadcasts and each day periscope users collectively watch 40 years of live video each and every day. Snapchat also supports in-the-moment updates and with the new facebook live predicted to be the next facebook big thing, maybe scheduling all of your social media posts in advance will no longer be enough.

 

Buy buttons rock!

Well they do if people click, right. Facebook, Twitter and pinterest are just a few of the platforms that introduced a buy now button, this means visitors can buy in the app using one click. Making life easier than every before for your customers. This trend will be rolled out in some way across most of the social platforms by the end of 2016.

 

Privacy concerns will hit an all time high.

Year after year we see more high profile security breaches, within some of the worlds largest companies so is it any wonder people are worried. Snapchat has exploded and this is in part thanks to peoples demand for privacy and security.

 

The cost of being active on social platforms will increase.

Everyone has seen how facebook has been throttling organic visibility in order to force people to pay to be seen, well all the other major platforms will follow. These platforms have to ability to make or break your ROI of social media marketing and they are cashing in on this. What you spend today will have to increase.

 

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