All websites should keep their content up to date as well as keep their website looking fresh and inviting. Customers can detect in minutes if your content is out of date and then you’ve lost their interest … they don’t want to waste their time reading old website information.
Equally, your website as a whole should be up to date with company, product and industry announcements, product user manuals or downloadable forms – anything that makes your customer’s visit to your website better, easier or more informative. Make it easy for them to choose you to do business with.
With web site management there are also web hosting issues that need to be looked after, nightly code backups and security concerns which may be outside of the capabilities of most of your team members. These jobs are just as important for a website as your website content updates.